Frame Rates... =)

Setting the correct frame rate when producing an animation is very important, the standard frame rate would be 24 frames per second, this generally looks the most professional and realistic. The first video - Cadbury's Eyebrow Advert - was produced using a frame rate of 12 frames per second, and as you can see this video is much too fast, the movement is jerky and doesn't look at all realistic. The second video however - Duck vs Car - was produced at a frame rate of 24 frames per second, and looks much more professional. We conducted these two experiments to see which frame rate looked better, and as you can tell, 24 frames per second is the standard for good reason.