Roland Barthes (12th November 1915 - 25th March 1980) was a French literary theorist, philosopher, critic and semiotician. Barthes had ideas which explored a diverse range of fields. His theory, known as "Barthes' enigma code", suggests that any media text holds a mystery which is very intriguing, drawing the audience in and creating many questions. These media texts can include television programmes/advertisements, films, or even posters.
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